A LOVE OF THE SPORT AND THE ALPINE LIFESTYLE, ALONG WITH THE UNWAVERING PURSUIT OF EXCELLENCE, IS THE PERSONAL TALE AT THE CORE OF THE BOMBER MESSAGE.
« As a leading entrepreneur in the luxury market, our chairman Robert Siegel stepped into his first pair of skis at the age of two. By the time he was a teenager, he attended the prestigious Green Mountain Valley School in Vermont—a breeding ground for winter Olympians—where he and his fellow students trained together six days a week, challenging themselves everyday to exceed their own expectations, to hone their technique and foster the highest-level performance mindset. But beyond the sport itself, the experience influenced Robert’s sense of conviction: to be the best, you have to push beyond all perceived limits and ‘Aim Beyond©’.
This is the core of Bomber. And that same mindset has served Robert since he and KT Bren acquired Bomber in 2013. It only took Robert one clip-in and downhill run to know there was no competition to Bomber, and he’s made it his goal to share that joy that he experienced—especially novices and intermediate skiers—of this euphoric feeling ever since. This conviction and passion is now embodied by our artisans and team members who strive every day to maintain this ethos. We start each day with the collective goal of bringing our mix of creativity, innovation, and savoir-faire to the luxury performance sector and our community.
“Racing as a teen in the ’70s I dreamt of creating skis that elevate all skiers' skill levels sufficiently to share the euphoric sensation I experience. Bomber skis make this possible, enabling skiers of every level to achieve their own personal best, elevating their Alpine experiences beyond expectations.”
head of bomber